
If you’ve been on Snapchat since 2016 (I don’t blame you if you haven’t), you’ve inevitably encountered the goofy digital personas, some of which come with pre-set messages (like “I cry” while the Bitmoji lies in a puddle of its own tears).


“In the future, we think that the internet is going to evolve into a more immersive experience, something that we like to call the metaverse.”īut don’t let the Web3 talk obfuscate what Instagram avatars really are: they’re just Bitmoji ripoffs coming six years too late. “In the past, the way you showed up online… was primarily a profile,” he explained. On Wednesday, Instagram’s head Adam Mosseri announced another new feature: Avatars. Somehow, all the updates manage to lead the app further and further from what made it good. Recently, the app has introduced three feeds, payments for creators who make Reels, swipe-up links for all, tools to schedule livestreams, and subscriptions.

It’s hard to keep up with all of Instagram’s changes in the last few months.
